I apologize for that I just wasn't sure if I posted in the correct thread initially.
Thanks for the information on hwdRevenueShare... It worked well and easily for us...
However, after seeing the type of ads that it was pulling we realized that it would be WAY more beneficial for us to be able to display our own text based mid-roll ads.
Therefore, after doing some research, we decided to purchase the Adtonomy Plugin for JW Player. I saw that there was one other person who had a thread about implementing it into the jw player plug-in but there was no final solution.
According to the documentation for Adtonomy, this is what I am supposed to do:
Add the Adtonomy Text Ads plugin to JW Media Player by adding adttext to the plugins parameter and supplying additional parameters for the plugin.
Here's a minimal configuration:
<script type="text/javascript">
var so = new SWFObject('player.swf','movieplayer','400','250','9','#ffffff'); so.addParam('allowfullscreen','true');
so.addParam('allowscriptaccess','always');
so.addVariable('file','video.flv');
so.addVariable('plugins','adttext'); so.addVariable('adttext.config', 'myconfig.xml'); so.write('preview');
</script>
The adttext.config variable is used to provide the configuration file for the Adtonomy Text ads plugin. You will need to provide an external configuration file to use with the adttext plugin. See below for some example configurations.
The Adtonomy Text Ads plugin supports the following global parameters. Each parameter is prefixed with adttext. for identification and uniqueness against other JW Media Player configuration parameters.
Parameter= adttext.config / Required = yes / URL to Adtonomy Text Ad=myconfig.xml
NB: All parameter names handled by the JW Media Player are converted to lower-case. Parameter names for the Adtonomy Text Ads plugin that use capital letters will not be loaded properly.
I then created the myconfig.xml file as indicated, but had no success... here is an example XML file:
<?xml version="1.0"?> <ad-program>
<ad type="overlay"> <text_ad
title="Try Adtonomy Text Ads!"
1 of 3
LongTail Video | Adtonomy Text Ads Plugin
description="Advertise with LongTail" link="http://www.longtailvideo.com" length="0:10" />
</ad>
<spot timing="0:03"></spot> </ad-program>
I tried all of that... and had no success

perhaps I am missing something? TIA for helping... It's gonna be AWESOME when we can write our own mid-rolls!